SI Tickets, the ticketing site from Sports Illustrated, announced the launch of “Box Office by SI Tickets,” a self-service event management and primary ticketing solution built in partnership with web3 firm ConsenSys and powered by Polygon’s blockchain technology.
Box Office is described as “the first global platform to combine a complete NFT ticket solution for events of any size with visibility and adjacency to traditional, non-NFT tickets alongside the biggest in sports, concert and theater on the SI Tickets marketplace.”
Box Office reportedly “delivers a seamless, turnkey experience that gives owners, organizers and hosts the ability to create, manage and promote a fully scalable, paid or free ticketed live sporting event, performance or function fueled by the trusted Sports Illustrated Tickets platform.”
As part of Box Office, SI Tickets and ConsenSys are partnering “to debut the all-new Super Ticket, an NFT ticket solution that empowers event hosts to remain connected to their attendees like never before.”
Through highlights, collectibles, exclusive offers, loyalty benefits, and more, the Super Ticket unlocks engagement opportunities “between hosts and attendees before, during, and after events.”
David Lane, CEO, SI Tickets, stated:
“From the moment we launched our global event marketplace, which now boasts 50 million tickets to over 250,000 sports, concerts and shows, we have been preparing to enter and disrupt the primary ticket market. Blockchain is the future of ticketing, and now owners, promoters, hosts and attendees have access to an advanced ticketing experience that transforms the antiquated barcode into engaging and collectible content.”
Johnna Powell, Global Co-head at ConsenSys NFT, said:
“We are excited about powering the Sports Illustrated Tickets Box Office with our web3 tools and infrastructure. It is thrilling to see disruptive web3 technology gaining traction through new use cases like NFT ticketing. We believe the partnership with SI Tickets will make it easier for owners, promoters, and facilitators to create a fan experience that reaches previously unseen levels of engagement.”
Additionally, Box Office benefits partners “with pricing that’s up to 50 percent lower than the competition and the ability for hosts and/or performers to earn a share of resale revenues.”
Every ticket purchased “receives free credits toward any sports, concerts and theater on SITickets.com.”
Lane added:
“The existing self-service event management sites haven’t evolved fast enough, as they can only list events and provide software to scan a barcode. With Box Office, games, shows and conferences of all sizes can now achieve a superior and more cost-effective solution that includes unmatched visibility on a global marketplace, no hardware costs, free credits for their attendees and Sports Illustrated Tickets as their partner.”
Box Office by SI Tickets will team up “with a wide variety of owners, organizers and vendors across sports, health and fitness; concerts, comedy and nightlife; industry functions; and philanthropy and faith.”
Currently, SI Tickets is launching “with everything from youth football, basketball, hockey, cheer and dance competitions to fashion shows and live music bars.”