Hermès Seeks Control of MetaBirkins NFT Domain, Smart Contract

Luxury fashion brand Hermès International SA asked a Manhattan federal judge to permanently stop the artist behind the “MetaBirkin” nonfungible tokens from marketing the NFTs and to transfer the smart contract and domain name to the company.

Hermès filed the motion for a permanent injunction against the Los Angeles-based digital artist Mason Rothschild on March 3, almost four weeks after a New York jury found that the artist had infringed Hermès’ “Birkin” trademark by selling the NFTs.

Rothschild “continues to promote the sale of infringing” MetaBirkin NFTs, Hermès said in the filing. The NFTs depict digital images of the famous ...