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AT&T TV Now price hike could add $15 to your bill

The changes roll out next month.

Abrar Al-Heeti Technology Reporter
Abrar Al-Heeti is a technology reporter for CNET, with an interest in phones, streaming, internet trends, entertainment, pop culture and digital accessibility. She's also worked for CNET's video, culture and news teams. She graduated with bachelor's and master's degrees in journalism from the University of Illinois at Urbana-Champaign. Though Illinois is home, she now loves San Francisco -- steep inclines and all.
Expertise Abrar has spent her career at CNET analyzing tech trends while also writing news, reviews and commentaries across mobile, streaming and online culture. Credentials
  • Named a Tech Media Trailblazer by the Consumer Technology Association in 2019, a winner of SPJ NorCal's Excellence in Journalism Awards in 2022 and has three times been a finalist in the LA Press Club's National Arts & Entertainment Journalism Awards.
Abrar Al-Heeti
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AT&T is once again raising prices on its online TV service.

Angela Lang/CNET

Online TV service AT&T TV Now is raising prices by up to 30% next month.  AT&T  customers received notices this week about the price hike, according to a Friday report by Bloomberg.

The service consists of live TV channels streamed online. The $50-a-month "Plus" package will now reportedly cost $65 a month, and the $70 "Max" package will go up to $80 a month. The changes roll out Nov. 19.

"We're adjusting our pricing to reflect the cost to deliver content to our customers," an AT&T representative said in a statement. "Customers can contact us at any time to review their plans or make account changes."

AT&T Now, formerly DirecTV Now , also rolled out a $10 price hike earlier this year.

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