Tropical Smoothie Café hires digital, marketing leaders

Tropical Smoothie Café has hired on Mark Montini as chief marketing officer and Michael Lapid as chief information and digital officer.

The fast casual brand focused on inspiring healthy lifestyles has more than 730 locations across the U.S.

"Mark and Michael both bring immense brand and leadership experience, sophisticated technical expertise and a tremendous passion for the Tropical Smoothie Cafe mission. While their career paths are very different, they both have a similar style of solving problems, relying heavily on their ability to make data-driven decisions, which is ultimately in line with how we lead," said Charles Watson, Tropical Smoothie Cafe CEO, in a press release.

Montini joins Tropical Smoothie Cafe from Floor Coverings International where he drove brand transformations and leadership in service-based franchising. In his new role Montini will lead the company's vision to drive process change and accelerate business performance.

Lapid previously served with Papa John's International as the vice president, global digital technology, and has vast engineering expertise, leadership skills and a deep understanding of consumer technology.

"Like our franchisees, Mark brings strong entrepreneurial experience to our organization and will lead brand, marketing, product and digital innovations, all core functions of delivering a remarkable guest experience. As our chief information and digital officer, Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies," said Watson in the release.