Pursuits

It Took McDonald's 6 Months to Swap From Margarine to Butter—and That Was Fast

Swapping butter for margarine was chain’s fastest change yet
Suppliers worked overtime to ensure breakfast anytime

McDonald's Profit Tops Estimates as New Menu Items Help Results — Photographer: Stephanie Keith/Bloomberg

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Before it’s here, it’s on the Bloomberg Terminal

By Leslie Patton

June 22, 2016 at 5:00 AM EDT

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The slowest part of fast food? Adding new menu items or changing existing ones.

It took McDonald’s Corp. four years to conceive, test and roll out McGriddles in 2003.

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Before it’s here, it’s on the Bloomberg Terminal