BMW Sees Electric Cars Pushing Into Mainstream in Tesla Race
- Electrified cars could account for 25% of BMW sales, CEO says
- Longer ranges, more charging stations set to win over buyers
BMW CEO Sees a Sales Surge Coming in Electrified Cars
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BMW AG expects sales of its electrified cars to surge in the next decade as the technology hits the mainstream, putting it in a race against Tesla and Mercedes-Benz.
Plug-in hybrids and all-electric cars across the BMW and Mini brands could account for between 15 percent and 25 percent of sales in about 10 years, BMW Chief Executive Harald Krueger said in a Bloomberg Television interview. To put it in context, that’s potentially more than half a million cars based on 2015 sales of 2.25 million vehicles, and compares with a 2 percent share of deliveries now.