Advertisement 1

AT&T brings ad unit Xandr under WarnerMedia ahead of HBO Max launch

Article content

AT&T Inc said on Thursday it will bring its advertising unit Xandr under its WarnerMedia label, which is set to launch its streaming channel HBO Max in May.

The move comes two months after Xandr Chief Executive Office Brian Lesser resigned from the company.

AT&T launched Xandr in 2018 to offer partners a better way to target ads to consumers using data collected from phone, internet and TV services.

Xandr also has partnered with Walt Disney Co and AMC Networks to make it easier for advertisers to buy TV commercials across the networks. (Reporting by Neha Malara in Bengaluru; Editing by Ramakrishnan M.)

Article content
Advertisement 2
Advertisement
Article content
Article content
Comments
You must be logged in to join the discussion or read more comments.
Join the Conversation

Postmedia is committed to maintaining a lively but civil forum for discussion. Please keep comments relevant and respectful. Comments may take up to an hour to appear on the site. You will receive an email if there is a reply to your comment, an update to a thread you follow or if a user you follow comments. Visit our Community Guidelines for more information.

This Week in Flyers