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Finding an Invigorated Sense of Purpose During Covid-19

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How one Canadian business reinforced who they want to be with culture at the helm

CANMORE, Alberta — For the past 20 years, Rocky Mountain Soap Company has been operating out of their picturesque headquarters in Canmore, AB, producing wellness and skin care products made from simple, natural ingredients. Historically, the business is a producer of soap. Soap is where they started, soap is their craft, soap is the passion behind the business’ vision to create products that are healthy for you and healthy for the environment.

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Rocky Mountain Soap Company is proud to be part of a community that is strong, endearing, caring and relentless in their pursuit to help their neighbour.
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On Sunday, March 15, soap became more than something that sits beside the sink. Soap had always been essential, but now it was critical. And we needed a lot of it. As a business whose brand values are entrenched in the health and wellbeing of people and the community, Rocky Mountain Soap Company began plans to shift their business model into one of rapid production of essential products including antibacterial soaps, bar soap and the formulation of a Health Canada approved hand sanitizer.

“In two weeks, we created a business model entirely driven by e-commerce. The majority of our revenue came from retail stores that were since closed, so we knew if we wanted to sustain our business we would have to rely on our Rocky team, our community and our core values to define who we are, not only in Covid-19 but who we are as a business and as a member of the community,” says Karina Birch, Co-Owner, Rocky Mountain Soap Co. “This team rose to the challenge. We felt a renewed sense of purpose. Our mission to keep people healthy and safe took on more meaning than ever, so we really wanted to find a way to connect our product and what we do well, to a direct need in the community.”

Connection to the community is defined as a key pillar in Rocky Mountain Soap Company’s culture and brand values. “It’s who we are,” says Birch. “It’s hinged on the values of authenticity, kindness, health and safety. It’s ingrained in our culture starting at the core with our Rocky Team. That’s why, as we looked to balance business sustainability with community support, it was a natural extension for us to do our part in keeping our wider Alberta community healthy and safe. There is excitement and purpose in doing good for the community – our staff wanted to do it, we all wanted to help.”

Rocky Mountain Soap Company is proud to be part of a community that is strong, endearing, caring and relentless in their pursuit to help their neighbour. Since April 3rd, the business has donated 419 bottles of hand sanitizer, 11,257 units of soap and finally, 10,125 units of limited edition Hero Hand Butter created for healthcare workers and distributed across 14 major hospitals in Alberta.

Rocky Mountain Soap Company is honored to be part of both the Alberta and larger Canadian landscape. To all our frontline workers, families, friends, and Canadians throughout the world, thank you for your inspiration and your strength. Thank you for letting us be part of your community.

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For more information about Rocky Mountain Soap Company and their connection to the community, please visit www.rockymountainsoap.com

About the Company:

Rocky Mountain Soap Company began in Canmore, Alberta in 1999 making natural soap by hand. Today, they have grown to offer a wide selection of personal care products that are made only with simple natural ingredients. They use only the finest essential oils, pure natural beeswax, straight from the source shea butter, real grains, fresh herbs, fruits and vegetables.

Rocky Mountain Soap Company products are simple, real and truly natural. They are proud to be one of the few companies to whom the word natural actually means “from the earth.” The chemicals commonly used in body care products, whether they absorb through the skin, rinse down the shower drain, or end up in landfill sites, cause concerns for human health, wildlife, ecosystems and watersheds. These ingredients have no place in Rocky Mountain Soap Company products.

Rocky Mountain Soap Company has 13 locations widespread across Canada. There are four locations in Calgary, two in Edmonton, Winnipeg, two in Vancouver, Banff, Toronto, Red Deer and Canmore. Products purchased online ship worldwide.

View source version on businesswire.com: https://www.businesswire.com/news/home/20200521005127/en/

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Contacts

For information, questions or interview requests, please contact:
Britney Wilson
ELEVATOR Communications
britney@elevatorinc.com
403 390 4723

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