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Paul Massey: Three Keys to Attracting and Retaining Great Agent Talent

In an EXCLUSIVE GlobeSt.com article, the founder an CEO of B6 Real Estate Advisors shares insights for recruiting top talent.

By Paul Massey | Updated on November 27, 2018
Paul J. Massey Jr. Paul J. Massey Jr., founder and CEO of B6 Real Estate Advisors/ Photo by B6 Real Estate Advisors

The past year has seen an unprecedented shift in the landscape of commercial real estate brokerages in New York City. Established and up-and-coming agents alike are being presented with enticing opportunities to further their careers and newer, faster and smarter technologies to leverage on behalf of clients – the competition for talent in this ever-evolving market has been no greater than it is today.

When deciding to launch B6 Real Estate Advisors, I asked myself the question: as a leader in the industry, how do I effectively attract and retain both experienced and rising stars? How do I create an environment in which they could thrive and best service clients?

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