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Brand-Inspired Graphic Sticker Packs

Leo Natsume's Kings of the Weekend is Commissioned by Huawei

— July 26, 2019 — Tech
For his ultra-bubbly graphic sticker pack, Porto Alegre-based creative designer Leo Natsume extends his uplifting approach to aesthetics.

The project is commissioned by the Huawei Design team and is tied to the release of the Huawei P30 Pro. The partnership comes after Leo Natsume was recognized during a design competition put on by the firm.

The graphic sticker pack has been given the name of 'Kings Of The Weekend' and it concentrates on putting forth a whimsical attitude that will get people excited for Huawei's product. When creating the 2D and 3D designs, Leo Natsume focused on inclusivity and diversity. Moreover, he made the characters be "energetic, elegant with attitude," but also accessible so that users can feel free to express themselves through the graphic sticker pack when they are chatting.
Trend Themes
1. Inclusive Graphic Stickers - Focusing on diversity and accessibility in creating graphic sticker packs presents opportunities for brands to tap into a wider audience.
2. Branded Sticker Packs - Partnering with creative designers to produce branded sticker packs can be an effective marketing tactic to promote brand exclusivity.
3. Design Competition Partnerships - Holding design competitions to discover new creative designers and partnering with the winning designers for product releases can provide opportunities for innovative and fresh designs.
Industry Implications
1. Technology - Partnering with creative designers to produce branded product accessories can be an effective marketing tactic for launching new products in the technology industry.
2. Social Media - Creating inclusive graphic sticker packs presents opportunities for social media companies to integrate more diverse images and voices into their platforms.
3. Advertising - Design competition partnerships can provide opportunities for advertising agencies to discover and work with talented designers to create unique and attention-grabbing campaigns.
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