On July 24, news broke that Ivanka Trump would be shuttering her namesake fashion line “ASAP.” Rife with controversy for the past year and a half, it’s certainly been a rocky road to the inevitable for the brand since Ivanka's father began campaigning for what would become his presidency.
Though news of the closure was first reported by Page Six, the brand later took to Twitter to write, “Our team would like to extend sincere thanks to all of our fans and customers. It has been an honor to build this incredible community of women and we are very proud of the content and product we delivered. More importantly, we cultivated amazing partnerships and friendships during the life of the brand. Thank you for being a part of this journey with us.”
After the announcement that Ivanka Trump’s company would be no longer, social media totally exploded.
The responses were less than supportive, with one saying, “We’ll be waiting for your next brand, which will no doubt be in disguise, and boycott that one too.” Someone even posted an image of a sales tag for what appears to be an Ivanka Trump sweater, which originally retailed for $64, now selling for $1.
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Celebrities also got in on the action, as Chelsea Handler tweeted, “Ivanka Trump is shutting down her fashion brand to spend more time not helping reunite families separated by her father.” Late-night television hosts had a field day, as Jimmy Kimmel stated in his opening monologue, “Wow, a Trump business is failing — who would have ever guessed that something like this could possibly ever happen?” And Stephen Colbert stated, “Today it was announced that Ivanka Trump is closing her namesake fashion brand. Yeah, she’s closing down her namesake fashion brand because she wants to spend more time with her namesake fascism brand.”
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Ivanka Trump and her brand have not yet responded to the Internet explosion and additional negative press — nor has Donald Trump, for what it’s worth.
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