Jason Njoku, founder of Iroko TV, opened his presentation at the 6th edition of the Nigerian Entertainment Conference with a simple analysis of the Hollywood movie, ‘Walking Dead’, using its script to explain how innovators need to approach their businesses.
Jason, in his presentation, said innovators need to “be experimental, ask your own questions, and find your own answers.”
He, however, acknowledged that the approach isn’t a guarantee for success.
“Your experiments will fail and die, that’s expected,” he said.
Jason, who has built a successful movie-streaming platform, also noted that the key thing for business owners is to ensure that the businesses do not die.