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Comic: Restoring Balance

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Comic: The Last Third-Party Cookie

Cookie-Related Quips To Get You Through Google’s THIRD Third-Party Cookie Delay

If you’re looking for a think piece about what Google’s most recent third-party cookie deprecation delay means for the online ad industry – this isn’t it. 😅

Comic: InstaTikSnapTokTube

The IAB Predicts Social Video Will Overtake CTV This Year

The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.

Pictograph of graph, mug of beer

Inside AB InBev’s Strategy For Tapping Into First-Party Data

Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data.

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4A’s Measurement Committee Says New Currencies Aren’t Ready For Prime Time – Yet

The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video ad measurement, has some thoughts on the status of alternative TV currencies.

How Chinese Sellers Are Quietly Reshaping US Consumer Habits

American consumers are buying more and more online products directly from Chinese manufacturers. It’s an important change, though many online shoppers are unaware.

T-Commerce Vs. Shoppable TV

Television commerce, or T-commerce, is similar to shoppable TV: both refer to buying something you see on television. But shoppable TV is far more nascent – and also has different implications on attribution.