Media/Entertainment
IPL's first 26 games attract 450 mn viewers
Disney Star drew 450 million viewers for the first 26 Indian Premier League (IPL) matches, with 188 billion minutes of total watch time. Cumulative reach and TVR rose 8% and 15% compared to the previous edition, with the Mumbai Indians vs. Royal Challengers match attracting the highest viewership.
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- Miraj Entertainment inks strategic partnership with IMAX
- Disney Star reworks ad rates for T20 World Cup
- ZEE Media Corporation's arm enters into agreement to invest Rs 8.76 crore in PR firm Newsreach
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Entertainment
- IPL's first 26 games attract 450 mn viewers
- IPL 2024 smashes viewership records: 45 crore viewers tune in on Star Sports for 26 matches so far
- OTTs may spend less on entertainment shows amid focus on margins
- ZEEL creates new organisational structure after senior-level exits
- Nazara Tech, Resurgent consortium bidders for Smaaash
Media
- How Murdoch partner is helping Asia’s richest man Mukesh Ambani build a media empire
- Zee withdraws NCLT plea in Sony merger case
- Banijay Asia elevates Rajesh Chadha to COO of scripted division
- Disney Star reworks ad rates for T20 World Cup
- ZEE Media Corporation's arm enters into agreement to invest Rs 8.76 crore in PR firm Newsreach
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