Ever wondered how that pesky tortoise beat the hare? Now you know it was all thanks to an IKEA mattress. A modern take on the classic 'Hare and the Tortoise' fable.
Check out the BTS here: vimeo.com/456451282
2021 - TELEVISUAL - NO.6 BEST COMMERCIALS OF THE YEAR
2021 - CREATIVE CIRCLE - BRONZE, VFX
2021 - CANNES LIONS - Nomination - Film Craft, Direction
2020 - APA SHOWCASE - TOP 20 COMMERCIALS
CAST
HARE - Kat Boyce
TORTOISE - Robert Tygner
FRIENDS - Amy Bullock, George Edwards, Micah Hennessey, William Bassoumba
CREW
AGENCY - Mother
CDs - Thom Whitaker & Danielle Outhwaite-Noel
CREATIVES - Oli Rimoldi & Anthony Montagne
AGENCY PRODUCER - Jenny Fan
MOTHER - Lou De Keyzer
AGENCY PA - Ellie Thornton
MD - James Sorton
PRODUCER - Chris Harrison
PM - Ben Burdock
Production Coordinator - Rosie Marchant
PA - Ellie Sanders Wright
DOP - Stephane Fontaine
Focus - Joe Wright
Production Design - Andy Kelly
Art Director - Ashley Dando
Set Decorator - Cassia Dickinson
Props - Jason Bradley
CREATURE FX - Robert Allsopp
COSTUME DESIGNER - Natalie Humphries
COSTUME ASSISTANT - Tamsin Flower
MAKE UP - Lu Hinton
GAFFER - Steve Finberg
GRIP - Adrian McCarthy
ELECTRIC - Dan Fontaine
RIGGER - Chris Gough
CRANE - Louma
CRANE TECH - Adam Samuelson
DRONE - Ben Platts & Steve Quan @Flying Camera Company
LOCATIONS - Al Vlok
VFX - 1920
VFX Supervisor - Ludo Fealey
HEAD OF 3D - Chris King
COLOUR - Kai Van DeBeers
Choroegorapher- Peter Elliott
1st AD - Julian Richards
2nd AD - Caspar Campbell
DIT - Vlad Martins
PLAYBACK - Robert Toft
SOUND RECORDIST - Quillon Larratt
STUDIO - Black Island
Runners - Sasha Webster, Sam Barnham, Sammy Lee, Joe Mulvihill, Rosie Owen
EDIT - Paul Hardcastle @TRIM
SOUND DESIGN - Sam Ashwell @750mph
MUSIC - Roots Manuva ‘Witness The Fitness'