Is Ford planning to bring back its midsize Ranger pickup to the US? Autoblog's Adam Morath reports on this edition of Autoblog Minute.
Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.
[00:00:00] Is Ford planning to bring back its midsize Ranger pickup to the U.S? I'm Adam Morath, and this is your Autoblog Minute.
The Detroit News reports that Ford is planning to build its Ranger Pickup truck at the Michigan Assembly Plant in 2018, citing unnamed sources with knowledge of Ford's plans during its ongoing negotiations with the UAW.
Autoblog reached out to Ford for comment.
[00:00:30] Quote: "We will move production of the next-generation Ford Focus and C-MAX, which currently are built at Michigan Assembly Plant, beginning in 2018. We actively are pursuing future vehicle alternatives to produce at Michigan Assembly and will discuss this issue with UAW leadership as part of the upcoming negotiations."
The 2011 Ranger was the last model-year available in the U.S., though Ford currently sells its redesigned Ranger overseas, including in Europe, the Middle East, Africa and Asia Pacific.
[00:01:00] With pickup sales on the rise, and the recent critical success of GM's Chevy Colorado midsize truck, the time may be right to revive the Ranger, but compact and midsize trucks only make up a small percentage of sales in America.
Truck fans out there, let us know what you think: Can the Ford Ranger continue to revive the compact and midsize pickup market in the U.S? Or, will full-size work trucks like the F-150 continue to dominate? Sound off in the comments. For Autoblog, I'm Adam Morath.
The Detroit News reports that Ford is planning to build its Ranger Pickup truck at the Michigan Assembly Plant in 2018, citing unnamed sources with knowledge of Ford's plans during its ongoing negotiations with the UAW.
Autoblog reached out to Ford for comment.
[00:00:30] Quote: "We will move production of the next-generation Ford Focus and C-MAX, which currently are built at Michigan Assembly Plant, beginning in 2018. We actively are pursuing future vehicle alternatives to produce at Michigan Assembly and will discuss this issue with UAW leadership as part of the upcoming negotiations."
The 2011 Ranger was the last model-year available in the U.S., though Ford currently sells its redesigned Ranger overseas, including in Europe, the Middle East, Africa and Asia Pacific.
[00:01:00] With pickup sales on the rise, and the recent critical success of GM's Chevy Colorado midsize truck, the time may be right to revive the Ranger, but compact and midsize trucks only make up a small percentage of sales in America.
Truck fans out there, let us know what you think: Can the Ford Ranger continue to revive the compact and midsize pickup market in the U.S? Or, will full-size work trucks like the F-150 continue to dominate? Sound off in the comments. For Autoblog, I'm Adam Morath.
Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.
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