Though this is more of a play on words than a new slogan, BMW India did come up with a clever way of introducing the public to what it would be like owning one of their models.
We know that BMW is all about “Sheer Driving Pleasure” but what about the more superficial side of things? Car enthusiasts shouldn’t have to apologize for appreciating the way a BMW car looks when parked in their driveway or at the country club.
And yes, you’ll notice how the video doesn’t shy away from mentioning those types of places. They even said “reserved parking spots” instead of just…parking spots. That’s OK though. BMWs are indeed everywhere, and thanks to a lineup that’s more diverse than ever, they can handle just about any terrain. But since this spot is about ownership, we need to talk about BMW’s 360 program available at select BMW dealerships across India.
The program enables customers to select whichever BMW model they’d like, the type of financial contract they’d be willing to sign as well as the duration. With a low down payment and affordable fees, you have the freedom to either upgrade or return the vehicle at the end of the aforementioned period. Another plus is that as a customer, you get an assured buyback value so that you no longer need to worry about losing too much money on your “investment” as people often do when they buy new premium cars.
By the way, not all of the locations mentioned during this video make perfect sense, but that’s because the message is meant to be somewhat poetic.