Bringing Beauty and Self-Esteem to Their Students: Peekskill Business Profile

Every local business has a story worth sharing with the community. The plan behind this series at Patch is to shine the spotlight on all our favorite local businesses, and to learn a little about the ones we may not know that well.

This is as much about supporting local businesses as it is about celebrating the places and faces that make our community special. Click here to get to a simple form where local business owners can answer a few quick questions to be part of this ongoing feature.

Our spotlight today is on the Grafers.

Business: Dance Expression
Owners: Arleen Grafer, Christine Grafer Ferreira & Jessica Grafer (Mom & Daughter business)
Website: www.DanceExpressionNY.com
Address: 8 John Walsh Boulevard, Charles Point, Peekskill, NY

How did you come up with the name?
We wanted everyone who came to our studio to express themselves through dance.

Why choose that location? Why start a business in this town?
Since this is a destination business grown mainly from referrals and good reputation, visibility from the street isn’t that important so the rent is more reasonable.

Briefly, what business are you in?
Dance Studio

What’s the most difficult moment or challenge you’ve faced as a business owner?
Keeping up with taxes and insurances.

Were there any challenges that made you second guess your decision to be an entrepreneur?
We never regretted our decision. It has been very rewarding.

What’s been your favorite moment or proudest achievement since opening?
Watching the students develop confidence, self-esteem and dance beautifully.

What’s the most innovative idea your employees or customers have had that you put into practice?
Opening up a retail boutique.

How do you deal with difficult customers?
We listen, acknowledge and try to solve the problem.

How does your business give back or get involved in the community?
We perform at local town days, nursing homes and daycares as well as Chamber events.