Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The world-traveling Molson beer fridge has finally come home to Canada.
After spending a few years gallivanting through Europe and traveling deep into Indonesia—unlocking only for people with Canadian passports—the fridge is back on Canadian soil to celebrate Canada Day on July 1.
And this time, it opens only if you sing the Canadian national anthem with at least a modicum of skill and panache.
"O Canada" is indeed a rousing ditty, and if you sing it with the right timing (even by kazoo), the fridge will open and reveal what the behind-the-scenes video refers to as "the magic inside."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in