Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Geometry Global | Country: Germany
“A piece of paper merges an extraordinary packaging concept and an exceptional product
into one. Sold in Fedrigoni showrooms only, the limited Edition of Leica Cameras is wrapped so intimately by fine paper, the “unboxing” reminds of a paper sample book and turns into a Fedrigoni brand experience. Finally, the paper also replaces the cameras traditional leather banderole and becomes an integral part of it and not just its packaging.”
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Discover Magnagaea coffee’s new brand identity and packaging, designed to reflect its commitment to high-quality, environmentally conscious coffee cultivation in the mountains of Costa Rica/Colombia.
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
“Naked Life Spirits’ non-alcoholic cocktails are showcased in a captivating series of images. The minimalist compositions and dreamy lighting reflect the brand’s commitment to elegance and authenticity, offering consumers aspirational, sophisticated alternatives.”
Riverside Design Studio’s packaging for Fenjiu’s “Clear Fragrance Memory” spirits combines traditional Chinese elements and colors, forming a ‘picture in memory’ while highlighting the product’s history and elegance.
Noma Kefir by Lidl merges modernity with Mediterranean, Greek, and Eastern heritage. The packaging design draws inspiration from Cyprus’ handmade mosaics, creating a contemporary yet traditional appeal for the modern consumer.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Geometry Global | Country: Germany
“A piece of paper merges an extraordinary packaging concept and an exceptional product
into one. Sold in Fedrigoni showrooms only, the limited Edition of Leica Cameras is wrapped so intimately by fine paper, the “unboxing” reminds of a paper sample book and turns into a Fedrigoni brand experience. Finally, the paper also replaces the cameras traditional leather banderole and becomes an integral part of it and not just its packaging.”
