Heinz UK launch BarbieCue sauce for the 65th Anniversary of Barbie.
Dove does AI.
Think ahead and use Cif.
The cost of influence.
‘Sicker than the Patients’ is a new integrated campaign created by adamandeveDDB’s Richard Gayton & Darren Beresford for the charity Frontline19, highlighting the extent of the mental health crisis gripping the NHS.
With over half of NHS workers suffering from poor mental health * and with one in four NHS staff having considered suicide **, the new campaign underlines how, in many cases, NHS staff are sicker than the patients they are treating.
As recent statistics reveal the staggering rise in mental health problems amongst healthcare workers, ‘Sicker Than The Patients’ aims to drive donations for Frontline19’s counselling services, so the charity can continue to extend emotional support to as many affected NHS workers as possible - whilst also moving NHS welfare up the public agenda at the next general election. It follows the D&AD Black Pencil-winning campaign Hopeline19, which saw adam&eveDDB launch a free phone line dedicated to thanking NHS and frontline staff for their strength and support during the pandemic.
A 2-minute spot shows CCTV footage of different NHS workers breaking down in moments when they believe they are alone and nobody can witness their true emotional state. We see workers putting on a brave face and getting back to work as if nothing is wrong - an upsetting reality which emphasises how the need for support is more urgent than ever. The film ends with an appeal to donate to Frontline19 so that they can provide the support NHS workers desperately need.
Marmite has called on loyal fans in the UK to spread the love in its new cross-border campaign created by adam&eveDDB London and New York. The Unilever brand is going to extreme lengths to get jars of the sticky breakfast spread into the US for desperate British expats hankering for their Marmite fix.
Surveys regularly show that Marmite is one of the most missed products by expats, and right now, over 700,000 Brits living in the US have little or no access to Marmite. So, for this new campaign,“Smugglers”, Marmite is recruiting daring volunteers in the UK to sneak the spread into the US in a trans-Atlantic show of support for expats.
In a recruitment campaign that has been running across OOH, social, radio, and TV, Marmite is inviting people flying from London to New York to become Marmite Smugglers, by contacting the brand via WhatsApp. Phone kiosks and poster sites have been plastered with the recruitment messages, and in radio, a distorted voice call for Marmite lovers to smuggle the spread to the thousands of expats who need a fix.
The 90” expose style film reveals the extent of this Marmite drought in New York, and documents the lengths that real Marmite Smugglers are going to, to spread the supply across borders.
McDonald’s UK and creative partners Leo Burnett UK have captured the excitement of waiting for a McDelivery to arrive in its new OOH campaign ‘McDelivery Anticipation’.
Building on the existing creative platform, ‘There’s nothing quite like a McDelivery’, Leo Burnett’s latest work for McDonald’s, ‘McDelivery Anticipation’ features a series of three executions shot by renowned photographer, William Green.
Each shot shows people excitedly peeking out of their windows as they eagerly wait for their McDonald’s to arrive. The creative, which depicts people in their real homes, was based on the insight that there is no feeling quite like the excitement of waiting for a McDelivery.
The work will go live on digital out-of-home billboards from Wednesday 10th April.
Kat Howcroft, Director, Digital and Media at McDonalds UK, added: “This campaign taps into the eagerness we all experience when waiting for a McDelivery to arrive, each shot captures that small moment of joy that is felt on arrival, where the anticipation of a Maccies breakfast, or a Friday night Sharebox, is all you can think about it in those few minutes. We are excited to bring to life this fan truth in a fun out of home campaign that we hope will resonate with our customers.”
James Millers and Andrew Long, Executive Creative Directors at Leo Burnett UK, said: “Although there are more options for online food ordering than ever before, McDonald’s is truly a category of one - from the iconic products to the relatable rituals, there really is nothing quite like a McDelivery. This latest campaign builds on that platform by focusing in on the feeling of anticipation we can all relate to when we’re waiting for our McDelivery to arrive, with beautifully observed photography.”
Highlight your balls.
New initiative from Publicis Groupe Taiwan
New campaign for Set For Life