Mulitchannel
February 4, 2014
By Jen King
U.S. fashion brand Marc Jacobs is building a community for its Daisy fragrance lovers by creating a virtual daisy chain that incorporates social media, the scent’s ongoing campaign and in-store efforts.
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","iv":"f7a7770c761b2fcc0043ef64b2d617dc","s":"7ccbd0dec8e28b25"}
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