How 'free-from' claims are affecting the cosmetic preservation industry

Published: 30-Nov-2017

'Free-from' is a term consumers increasingly want to see on their beauty products. But the popularity of the trend is arguably misleading consumers and limiting the choice of preservatives available

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Ian Watt

Ian Watt

Cosmetics and personal care products are legally required to be microbiologically safe for the user, posing no risk to health as a result of unwanted bacteria or fungi.

But with the rise of the trend for 'free-from' products – often marketed as 'clean' or 'toxin-free' – the preservatives industry is facing challenges.

Ian Watt, European Product Stewardship and Regulatory Manager, Dow Microbial Control, tells Cosmetics Business why free-from claims can be misleading to the consumer and limit the palette of effective microbial control solutions.


How preservatives make cosmetics more sustainable

"It is a legal requirement to ensure that

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