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Management and Marketing of Services (Contemporary ... by Mudie, Peter Paperback
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eBay item number:391949158574
Item specifics
- Condition
- Title
- Management and Marketing of Services
- Book Title
- Management and Marketing of Services
- ISBN
- 0750635940
- EAN
- 9780750635943
- Binding
- Paperback / softback
- Date of Publication
- 19990630
- Release Title
- Management and Marketing of Services
- Artist
- Mudie, Peter
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 1999
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Management and Marketing of Services
- Item Height
- 234mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 156mm
- Subject
- Management, Business
- Item Weight
- 544g
- Number of Pages
- 320 Pages
About this product
Product Information
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780750635943
eBay Product ID (ePID)
89619715
Product Key Features
Publication Name
Management and Marketing of Services
Format
Paperback
Language
English
Subject
Management, Business
Publication Year
1999
Type
Textbook
Number of Pages
320 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
544g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
Seller assumes all responsibility for this listing.
eBay item number:391949158574
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I think this item (which was one of four bought at the same time as part of a special offer) had to be re-despatched. I told them it didn't arrive with the other books so they made arrangements to get it to me ASAP. They said it would be despatched within 48 hours and it was despatched within 24. I had it on my doorstep in 3 days, in very good condition as described. Very happy with the price and the service, highly recommended seller. Very professional.
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Item just as described. Well Packaged. Great Price. Brilliant Seller. Great Communication
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