Tesla Model 3 Depositors Staying Put as Wait in Line Lengthens
- Reservation holders hang tight despite production hiccups
- Strength of Musk-built brand prevails through early setbacks
This article is for subscribers only.
Brian Lawley was among the first to reserve a Tesla Model 3 after standing in a lengthy line in March 2016 to plunk down $2,000 for not one but two reservations. Almost 20 months later, he’s not going anywhere -- even though the wait just got longer.
“I just want Tesla to get the Model 3 right, even if it takes them an extra six months,” said Lawley, 53. “I view any delays as a good thing to make sure that the quality is excellent.”