The LinkedIn Insight Tag is a lightweight JavaScript tag. To use LinkedIn features like website retargeting or Conversion Tracking, an Insight Tag needs to be incorporated as a component of your website's pages.
When you first access the Insight Tag on your account, the tag is generated with a unique partner ID. The full Insight Tag can be installed on your website, or you can use the partner ID with a tag management system.
Important to know
If you use a site-wide image pixel to track conversions, you’ll need to switch the code on your website to the LinkedIn Insight Tag from your ad account to enable first-party cookies. If first-party cookies aren’t enabled, conversion tracking accuracy may be reduced.
To access the Insight Tag associated with your ad account:
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Sign in to Campaign Manager.
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If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.
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Click
Analyze on the left menu, then click Insight tag. -
If you haven’t installed your Insight Tag yet, click the Create Insight Tag button.
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Select the method you would like to use to install your tag.
- I will install the tag myself - Click to view and copy the tag to install on your website.
- I will send the tag to a developer - Click to email the tag and instructions to your primary LinkedIn email address.
- I will use a tag manager - Click to view the partner ID for your Insight Tag to be used with your tag management systems.
If you install the tag yourself, copy the full code to add it to your website. Use the straight quotation marks instead of curly quotation marks when copying and pasting the tag.
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