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The World’s Most Respected ‘Made In’ Labels

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The World's Most Respected 'Made In' Labels, by Country

The World’s Most Respected ‘Made In’ Labels

Countries with the best reputations among consumers.

The Chart of the Week is a weekly Visual Capitalist feature on Fridays.

When you look at the tag of your shirt, and it says “Made in Bangladesh”, what does it mean to you?

For most people, a reputation for each country exists in their brains. The same Bangladeshi shirt coming instead from Germany or Brazil could evoke different perceptions to a consumer – and in aggregate, these views have a substantial impact on the success of goods in international markets.

The Most Respected Countries

Today’s chart shows survey results from 43,034 people in 52 countries on their perceptions of products from various countries of origin. According to Statista, which compiled the Made-in-Country-Index (MICI), each person assessed three countries to give a total of 129,102 individual assessments.

Here are the 10 jurisdictions that rated the highest on the list – we’ve also included each country’s top export for additional reference:

RankJurisdictionConsumer Perception IndexTop Export
#1Germany100Vehicles
#2Switzerland98Gold
#3European Union92N/A
#4United Kingdom91Vehicles
#5Sweden90Vehicles
#6Canada85Vehicles
#7Italy84Medicine
#8Japan81Vehicles
#9France81Aircraft
#10United States81Refined Oil

European countries generally had the best track record in the minds of consumers, with Germany taking the #1 spot overall and Switzerland following close behind.

Made in the USA

Although the United States ranked #10 after countries like Germany, Japan, Sweden, and Canada, we can still dive a little deeper yet.

In the same survey, Americans were specifically asked about the categories of goods for which they thought the U.S. was a “strong production country”. Here are the results:

Made in the USA

Interestingly, according to 62% of these 1,018 respondents, the good that is best labeled “Made in America” is clothing. While the domestic industry has certainly been dealing with challenges on the business side, it appears American-made clothing is still coveted by consumers when it can be done right.

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Economy

Economic Growth Forecasts for G7 and BRICS Countries in 2024

The IMF has released its economic growth forecasts for 2024. How do the G7 and BRICS countries compare?

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Faded horizontal bar chart visualization of G7 and BRICS countries' real GDP growth forecasts for 2024.

G7 & BRICS Real GDP Growth Forecasts for 2024

The International Monetary Fund’s (IMF) has released its real gross domestic product (GDP) growth forecasts for 2024, and while global growth is projected to stay steady at 3.2%, various major nations are seeing declining forecasts.

This chart visualizes the 2024 real GDP growth forecasts using data from the IMF’s 2024 World Economic Outlook for G7 and BRICS member nations along with Saudi Arabia, which is still considering an invitation to join the bloc.

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Mixed Economic Growth Prospects for Major Nations in 2024

Economic growth projections by the IMF for major nations are mixed, with the majority of G7 and BRICS countries forecasted to have slower growth in 2024 compared to 2023.

Only three BRICS-invited or member countries, Saudi Arabia, the UAE, and South Africa, have higher projected real GDP growth rates in 2024 than last year.

GroupCountryReal GDP Growth (2023)Real GDP Growth (2024P)
G7🇺🇸 U.S.2.5%2.7%
G7🇨🇦 Canada1.1%1.2%
G7🇯🇵 Japan1.9%0.9%
G7🇫🇷 France0.9%0.7%
G7🇮🇹 Italy0.9%0.7%
G7🇬🇧 UK0.1%0.5%
G7🇩🇪 Germany-0.3%0.2%
BRICS🇮🇳 India7.8%6.8%
BRICS🇨🇳 China5.2%4.6%
BRICS🇦🇪 UAE3.4%3.5%
BRICS🇮🇷 Iran4.7%3.3%
BRICS🇷🇺 Russia3.6%3.2%
BRICS🇪🇬 Egypt3.8%3.0%
BRICS-invited🇸🇦 Saudi Arabia-0.8%2.6%
BRICS🇧🇷 Brazil2.9%2.2%
BRICS🇿🇦 South Africa0.6%0.9%
BRICS🇪🇹 Ethiopia7.2%6.2%
🌍 World3.2%3.2%

China and India are forecasted to maintain relatively high growth rates in 2024 at 4.6% and 6.8% respectively, but compared to the previous year, China is growing 0.6 percentage points slower while India is an entire percentage point slower.

On the other hand, four G7 nations are set to grow faster than last year, which includes Germany making its comeback from its negative real GDP growth of -0.3% in 2023.

Faster Growth for BRICS than G7 Nations

Despite mostly lower growth forecasts in 2024 compared to 2023, BRICS nations still have a significantly higher average growth forecast at 3.6% compared to the G7 average of 1%.

While the G7 countries’ combined GDP is around $15 trillion greater than the BRICS nations, with continued higher growth rates and the potential to add more members, BRICS looks likely to overtake the G7 in economic size within two decades.

BRICS Expansion Stutters Before October 2024 Summit

BRICS’ recent expansion has stuttered slightly, as Argentina’s newly-elected president Javier Milei declined its invitation and Saudi Arabia clarified that the country is still considering its invitation and has not joined BRICS yet.

Even with these initial growing pains, South Africa’s Foreign Minister Naledi Pandor told reporters in February that 34 different countries have submitted applications to join the growing BRICS bloc.

Any changes to the group are likely to be announced leading up to or at the 2024 BRICS summit which takes place October 22-24 in Kazan, Russia.

Get the Full Analysis of the IMF’s Outlook on VC+

This visual is part of an exclusive special dispatch for VC+ members which breaks down the key takeaways from the IMF’s 2024 World Economic Outlook.

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