Catuaba Virtude

Creative Agency: Agência MWitêr
Project Type: Produced, Commercial Work
Client: Asteca Hinomoto
Location: São Paulo, Brazil
Packaging Contents: Hard Drink
Packaging Substrate / Materials: Glas bottle, Plastic
Printing Process: Flexography

Aphrodite was responsible for the creation and cultivation of the burning flame of passion in men’s hearts, pushing them towards a velvety valley of perdition with their partners.

This feat multiplied mankind, animals and plants, leading all these beings to realize that their mechanical actions were no longer only the fruit of instinct, but now had playful, fanciful traits that brought about sensations never before imagined.

Over the millennia, Aphrodite moved away from society, feeling she had accomplished her mission, but left behind the nectar of her main virtue, pleasure, in a vial.