Pinterest Opens Up 5,000 Interest Categories for Ad Targeting

Last year, Pinterest acquired a deep-linking startup called URX, which has now launched a new ad product within Pinterest’s Taste Graph that surfaces over 100 billion pins based on someone’s interests. Advertisers now have access to 5,000 interest categories that will begin rolling out to advertisers in the coming weeks. According to Pinterest, initial results from the super-targeted ads have increased click-through rates by 50 percent and dropped the cost-per-click by 20 percent for brands like Nordstrom that have tested the tool.

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