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Here's how Starbucks' famous holiday cups have evolved over the last decade

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Starbucks' 2015 holiday cups. REUTERS/Carlo Allegri

  • A Starbucks worker leaked a photo of what appears to be the chain's 2017 holiday cup.
  • The new cup diverges from the "red cup" trend of years past. 
  • Starbucks' holiday cups have been a point of controversy in recent years.

 

Starbucks' rumored new holiday cup has one drastic difference from those of years past. 

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Earlier in October, an apparent Starbucks worker with the Reddit handle DarthSpoopy posted a (now-deleted) photo of what appears to be the company's "short" holiday cups on the r/Starbucks subreddit.

Since Starbucks launched holiday cups in 1997, its red cups have become a holiday mainstay — and a source of controversy. In 2015, the coffee giant faced backlash when it debuted minimalist red cups that some complained weren't "Christmas-y" enough.

Here's a look at Starbucks' cups from 2009 to 2017: 

BI Graphics_Starbucks red cups through the years
BI Graphics - Samantha Lee
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