With Amazon’s $13.7 billion purchase of Whole Foods Market finalized today, the companies promised that shoppers would see lower prices immediately. We visited a Whole Foods location in California on Monday to see if they delivered—and they did.
While there wasn’t much fanfare to signify the market’s new overlord (you won’t find a cardboard cutout of Jeff Bezos standing at the entrance), customers were surprised to see reduced prices on several bestselling staples, from butter to organic rotisserie chicken. A group of people at the fresh food counter were clucking over the new price of the chicken: it’s now $9.99, down from $13.99. Maybe we’ll be able to keep some of that whole paycheck after all.
We compared prices from the weekend to today. Here are some of the savings we spotted.
365 Everyday Value Organic Large Brown Grade A Eggs
Was: $4.99
Now: $3.99
Organic Fuji Apples
Was: $2.99/pound
Now: $1.99/pound
Note that the apples now come from Washington instead of New Zealand.
365 Everyday Value Organic Salted Butter
Was: $4.99
Now: $4.49
365 Everyday Value Organic Vitamin D Milk
Was: $3.99
Now: $3.49
365 Everyday Value Crunchy Almond Butter
Was: $7.99
Now: $6.99
Atlantic Salmon Filet/Tilapia Filet
Was: $14.99 per pound/$11.99 per pound
Now: $9.99 per pound/$7.99 per pound
Organic Rotisserie Chicken (All Flavors)
Was: $13.99
Now: $9.99
Business Insider has more examples of slashed prices at Whole Foods, including a $4 cut in the cost of local grass-fed 85% lean ground beef. The company plans to continue reducing prices, and in the future, 365 Everyday Value products will also be available through Amazon.com.