By: Julie Wolfson
When thinking about beer, what bottles come to mind first? Is it Heineken’s emerald green bottle and iconic red star? Or does Pabst Blue Ribbons’s jaunty red diagonal sash line bring back memories? Maybe Samuel Adams saluting cheers with his metal stein full of frothy beer? These visual cues, and the memories we associate with them, help us keep this brand information stored, often for a lifetime.
After brewers lovingly brew craft their beer, how will they convince customers to choose their IPA (or porter, or stout, or…) over another brewery’s? First off, of course, they need to brew some great beer. The next step is to make sure to have a focused plan for the look of the bottles: with clear branding, eye-catching design and helpful information for their customers.
