J.Crew and Christy Turlington Burns Are Creating T-Shirts For a Cause

In 2010, Christy Turlington Burns founded Every Mother Counts, a charity that supports safe childbirth and maternal support for all. To date, Every Mother Counts has directly benefited 600,000 lives. And just a few weeks back, she told ELLE.com that the woman in the world that inspires her most was Jennie Joseph, a midwife in central Florida who she met through Every Mother Counts.

Her latest effort? A t-shirt collaboration with J.Crew, which launches today.

J.Crew for Every Mother Counts T-shirt, $39.50, shop

Feel good about the message first, but then feel good knowing 50 percent of the retail price will be donated directly to Every Mother Counts.