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Facebook "Watch" Video Could Earn Publishers Up To 55pct
Facebook has revamped its video section which allows its partners to earn as much as 55% of the revenue earned. Facebook "Watch" is being tested with a limited audience in the U.S. on mobile, desktop and Facebook's TV apps, but it's anticipated it'll roll out to the rest of the U.S. in the coming weeks.
The company is also launching "Show Pages" for creatives to publish new episodes in an organised manner.
Facebook says that creatives will be able to monetize shows through Ad Breaks, which is also under test.
[media.fb.com...]
[newsroom.fb.com...]
Not sure if I was hit by "Watch" or not, but when surfing around various FB groups I was audio bombed by a video I couldn't turn off, so I had to close the browser. I can't see how FB can support this idea of auto play at full volume.
I think this is an opportunity for Facebook to get right, something that Youtube is currently getting wrong. The ability to have programs (shows) within a channel. As it stands, if you wanted to effectively do this on Youtube you would need to use multiple channels. If a user has multiple content areas but wants to use one channel to display them it can be confusing.
Mack.
On Youtube, if you want to monetize your content all you need is 10k lifetime views. They review your account and approve it. You then pair it to your Adsense account to be paid. Currently, only developers can generate revenue on Facebook because the process is extremely complexed. I hope they address this and use a similar approach to Youtube for video ads.
Mack.
RE: Youtube's 10k views requirement.
Is that what it takes now? When I put ads on my videos, I didn't have anywhere near that many views yet. That was about 8 years ago I think.
Yea I think they saw that number as a bit of a safety net. If a channel was really low quality it would probably struggle to get near 10k views. For someone who creates content that is of a reasonable quality 10k is easily achievable.
I think when I first messed around with channel monetization there were no minimum views required.
Mack.
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