5 Things Brands Need to Know About Amazon Spark

Opinion: On the heels of buying Whole Foods, Amazon is venturing into yet another new space: social media

On the heels of buying Whole Foods, Amazon is venturing into yet another new space: social media.

In July, the $430 billion company rolled out Amazon Spark, a social feed of user-posted images. Many have been quick to point out the similarities of Spark with other image-heavy social networks (e.g., Instagram), but there are several key differences that make Spark something that agencies, brands and other social platforms should pay close attention to.

Only Amazon Prime customers can post and comment on Spark … for now

While most social networks depend on mass adoption and targeted ads, Amazon Spark is exclusive to Amazon Prime customers (who pay a $99 annual fee for a host of benefits).

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