Introducing the Apple Watch Series 3 and it has cellular built in. [APPLAUSE] Now you can go for a run with just your watch and still be connected. You can leave your phone when you go to the beach or just run a quick errand. And it's really nice to know you can be reached if needed while staying in the moment. You can receive an important call with just your watch, and the number is the same number as your iPhone. You don't have to manage a separate number. The apps you rely on, like Messages, just work. And Siri's at your beck and call, anytime, anywhere. You can use maps and get directions, and the location for find my friend automatically switches to your watch when you're away from your phone And third-party apps like Wechat work over cellular as well. And coming next month, cellular is gonna change the way we listen to music. Because with Apple Watch series 3 and Apple music You can stream 40 million songs on your wrist. [APPLAUSE] This watch is connected over the AT&T cellular network. This is our new Explore Face. And I'm gonna tap on the Phone app. And I'm gonna call Deidre who's a colleague on the watch team. [BLANK_AUDIO] [SOUND] Hi, dad! Hi, Deidre! Hey, I'm calling you from the new Steve Jobs Theater, how are you doing? I'm a little sad to be missing the keynote, but I am working very hard up here. Yeah, sure you are. Why don't we pull in some video, and show everybody where you are. [APPLAUSE] This has been a very [APPLAUSE] But you know me, I'm a team player. Yeah that's you, Deidre, give give give. Well, it looks beautiful out there. It is amazing, but I'm just trying not to fall off this board in front of a million people. [LAUGH] [LAUGH] Well, so far so good, Deidre, hey. I should probably cut it off before something goes all right, but be safe out there and thanks for doing this. My pleasure, I may see you a few more days. Okay, okay. That sounds great [UNKNOWN]. [APPLAUSE]