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Josiah
Wedgwood
Josiah Wedgwood
became the 18th century's most famous potter through innovative, artistic products and a lean production system. But what really differentiated Wedgwood was his brilliant marketing strategy. Centuries before
Arnold
Schwarzenegger
Arnold Schwarzenegger
got into his first Hummer, Wedgwood understood the value of celebrity endorsements. Once his wares started being used by
Queen
Charlotte
Queen Charlotte
Corporate Heirs
LVMH
,
Ralph Lauren
,
Tiffany's
,
Carnival
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