AT&T has announced new features, innovation and entertainment options for DIRECTV NOW customers, including a DVR in the cloud to record shows and make them accessible anywhere, anytime; plus a wide selection of live channels with 4K and HD quality video and up to 30,000 titles on demand at your fingertips.
“We all want easy and quick access to our content, regardless of where, when or on what device we watch it,” said David Christopher, chief marketing officer, AT&T Entertainment Group. “By developing for a single video platform, we’ll deliver new features and platform innovations in a faster, more efficient way. And it will be simple and consistent wherever you watch—TV, phone or tablet.”
AT&T this fall will begin rolling out the next-generation platform to customers, starting with DIRECTV NOW and DIRECTV companion app users. The platform will eventually provide a consistent look and feel across AT&T consumer video services throughout the United States.
Beta testing for the next-generation video platform begins this summer. Invited DIRECTV NOW customers will be part of the beta program and among the first to experience cloud DVR and many of our other new features. Additional features, including live TV pausing and parental controls, are slated for availability once the new platform exits beta testing later this year. Other features, such as user profiles, download and go, and 4K HDR are planned for 2018.
Customers of other AT&T video services will have the opportunity to start using the new platform in the coming years.
