Cars
Honda’s Pickup Truck Is Beating Ford at Its Own Game
It took just 12 months for the Ridgeline to grab 10 percent of the U.S. midsize market. But that may change when the Ranger returns from abroad.
The 2017 Honda Ridgeline
Source: Honda
Forget game theory, futurists, and cash-flow models: When it comes to product strategy in today’s auto industry, things need not be so complicated.
Just make some trucks, and Americans will buy them—lots of them.