This is YouTube vlogger Vika Shapel.
Last week, Shapel posted a now-deleted Instagram of her with a friend doing the "chocolate challenge."
Shapel coined the "chocolate challenge" in her Instagram caption, writing, "Come watch us transform into deep chocolate skintones from our pasty pale."
Unsurprisingly, it didn't take long for people to start calling Shapel out for encouraging and participating in blackface.
Some brought up the fact that replicating a skin tone that is not your own should never be a trend or challenge.
@arnellarmon @vika97662612 Why?! What do I have to do to convince people that my skin tone is not a trend/a mask/a… https://t.co/dtiA4qncDs
Others questioned why Shapel tried to make this a challenge in the first place.
It wasn't just the "chocolate" skin tone that left people reeling. Certain details such as the curled hair and brown eyes stuck out to viewers as cementing the offensive nature of her "challenge."
@arnellarmon @vika97662612 With brown eyes in the "chocolate" side? This shit is racist as fuck.
Shapel told Yahoo Beauty that she "wasn’t aware of the whole black-face concept before people began commenting it on the photo." She also said that due to the overwhelming number of negative comments she deactivated her YouTube and Instagram accounts until further notice.
@mirandabeth @arnellarmon @vika97662612 I just reported it and I tried to scroll down then refresh and she went pri… https://t.co/Z8d2DJPSop
BuzzFeed has reached out to Shapel for comment.