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Amazon Pay goes Places with real world payments

Published 07/19/2017, 11:15 AM
Updated 07/19/2017, 11:15 AM
© Reuters. Amazon Pay goes Places with real world payments
  • Amazon (NASDAQ:AMZN) Pay debuts a Places feature that allows users to utilize their Amazon account like a mobile wallet for a real world version of one-click shopping.
  • TGI Friday’s was announced as the first payment partner for the project and only at select locations.
  • Mobile users near one of the participating locations can find the Places option in the Amazon app then browse TGI Friday’s menu and place a pick-up order straight through the app.
  • Amazon faces competition and low adoption rates when taking its Pay service into the real world shopping space. Leading mobile wallets Samsung (KS:005930) Pay and Apple (NASDAQ:AAPL) Pay are only used by about 4% of mobile users.
  • But Amazon has a built-in customer base used to making digital purchases with the company and could utilize Places in grocery shopping through the Whole Foods acquisition.
  • Previously: Subway testing mobile payments, iPhone preorders (July 17)
  • Now read: Is The U.S. Government Going To Put The Hammer Down On Amazon?

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