TNA Impact Wrestling To Re-Brand As Global Force Wrestling

It was reported earlier this week that Impact Wrestling has officially acquired Jeff Jarrett's Global Force Wrestling and has plans to rebrand itself as GFW

The Thursday night show on POP TV will remain as Impact however in order to distance itself from the old TNA name, legal drama and financial issues the company had. Anthem Sports, the parent company, will be rebranding TNA Wrestling as GFW with Jeff Jarrett remaining creative head of Impact

GFW headquarters will be located at Skywalk Studios and will be using Sunday night's Slammiversary PPV as the re-launch of the company. Jeff Jarrett had the following comments

“We’re a global brand. We have partnerships in Mexico, Japan, other places. Collectively coming together, we’ve combined forces and basically the rebrand final touches happen (on Sunday) at ‘Slammiversary.'”

Anthem's Ed Nordholm added that TNA's double meaning, was a turn off for many potential marketing partners due to TNA not only standning for Total Non Stop Action but also having a sexual connotation. Nordholm said the company is also working on an OnDemand Service to access the vast Impact tape library

“When Anthem got involved we saw a rare opportunity to get involved with an asset that already had global distribution. It’s a 3,500-hour library, broadcast in 120 countries, existing distribution contracts in India, Africa and now the United Kingdom. The timeline to take a ground zero promotion to that kind of penetration was 15 years. The work now is to fix some things. One part of our international strategy is not just to take WWE-style ‘Impact’ and export it to other countries, but as well to more deeply penetrate those international markets in association with (wrestling) promotions that are centric to those markets. The (international promotions) want to tap into our expertise to boost those shows, but also to in turn boost the GFW content.”