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Diamond Announces Top Products for May 2017

Marvel Comics’ Secret Empire #1 (BALTIMORE, MD) — (June 16, 2017) — The United States is dominated by Hydra, with Captain America at its head, in Nick Spencer, Steve McNiven, and Jay Leisten's Secret Empire #1 from Marvel Comics, the best-selling comic book of May according to information provided by Diamond Comic Distributors, the world's largest distributor of comics, graphic novels, and pop culture merchandise.

Marvel Comics was May's top publisher with a 38.05% dollar share and a 39.91% unit share. DC Entertainment was second in May with a 27.93% dollar share and a 30.88% unit share. In third was Image Comics with a 10.25% dollar share and a 11.83% unit share. In fourth was IDW Publishing with a 4.65% dollar share and a 3.78% unit share, followed by Dark Horse Comics with a 3.05% dollar share and a 2.21% unit share.

Marvel Comics had six titles in May’s top ten. In addition to Secret Empire #1, Mike Costa and Tradd Moore's Venom #150 ranked #2; Christopher Hastings, Edgar Salazar, and Allen Martinez's Guardians of the Galaxy: Mission Breakout #1 ranked #5; Nick Spencer, Andrea Sorrentino, and Rod Reis' Secret Empire #2 ranked #6; Spencer, Sorrentino, and Reis' Secret Empire #3 ranked 8; and Gerry Duggan and Aaron Kuder's All-New Guardians of the Galaxy #1 ranked #9. DC Entertainment had three titles in the top ten: the lenticular edition of Batman #22, the third chapter of "The Button" by Tom King, Joshua Williamson, and Jason Fabok, ranked #3; the lenticular edition of The Flash #22, the final chapter of "The Button" by Joshua Williamson and Howard Porter, ranked #4; and King and Mitch Gerads' Batman #23 ranked #7. Image Comics' The Walking Dead #167 by Robert Kirkman, Charlie Adlard, Stefano Gaudino, and Cliff Rathburn was the publisher's best-selling book at #10. Among the premier publishers, P. Craig Russell and Scott Hampton's Neil Gaiman's American Gods: Shadows #3 was Dark Horse Comics’ top book at #95, while IDW Publishing's top-ranked book was Batman/TMNT Adventures #6, the final chapter of their crossover with DC Entertainment, at #114.

Artist Rob Liefeld, the creator of Deadpool, returned to the character with writers Chris Sims and Chad Bowers in Marvel Comics' original graphic novel, Deadpool: Bad Blood, the best-selling graphic novel of May. Also among Marvel Comics' three graphic novels in the top ten were Mark Waid and Humberto Ramos' Champions Volume 1: Change the World at #7 and Jason Aaron and Olivier Coipel's The Unworthy Thor at #9. Image Comics had three titles in the top ten: Kelly Sue DeConnick, Valentine De Landro, and Taki Soma's Bitch Planet Volume 2: President Bitch at #2; Brian K. Vaughan and Fiona Staples' Saga Volume 7 at #3; and Moonshine Volume 1 at #5. DC Entertainment had four titles in the top ten: Greg Rucka and Nicola Scott's Wonder Woman Volume 2: Year One at #4; The Flash Volume 2: The Speed of Darkness at #6; Batman: Detective Comics Volume 2: The Victim Syndicate at #8; and Gerard Way, Nick Derington, and Tom Fowler's Doom Patrol Volume 1: Brick by Brick at #10.

Dark Horse Comics' He-Man and the Masters of the Universe: A Character Guide and World Compendium, a guidebook to the beloved 1980s animated television series, was May's best-selling book. Of note, Harcourt's Neil Gaiman Coloring Book ranked #4 and Titan Books' The Art and Making of Wonder Woman, a look behind the scenes of the blockbuster film, ranked #6.

Bandai's Power Rangers Legacy: Dragonzord was May's best-selling toy. DC Collectibles had three products among the top ten: the Wonder Woman Movie: Wonder Woman on Horseback Deluxe Statue ranked #2, the Gotham City Garage: Wonder Woman Statue ranked #9, and the DC TV: Supergirl Action Figure ranked #10.

WizKids/NECA's Marvel HeroClix: Avengers/Defenders War Booster Brick was May's best-selling game product. Also in the top ten from WizKids/NECA was the DC HeroClix: Wonder Woman Pack at #5. IDW Publishing had two products in the top ten: the Machi Koro Card Game ranked #8 and the Escape from 100 Million BC Board Game ranked #9.

PUBLISHER MARKET SHARES

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 38.05%
DC ENTERTAINMENT 27.93%
IMAGE COMICS 10.25%
IDW PUBLISHING 4.65%
DARK HORSE COMICS 3.05%
BOOM! STUDIOS 2.10%
DYNAMITE ENTERTAINMENT 1.72%
TITAN COMICS 1.18%
VIZ MEDIA 1.12%
ONI PRESS INC. 0.89%
OTHER NON-TOP 10 9.06%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 39.91%
DC ENTERTAINMENT 30.88%
IMAGE COMICS 11.83%
IDW PUBLISHING 3.78%
DARK HORSE COMICS 2.21%
DYNAMITE ENTERTAINMENT 1.85%
BOOM! STUDIOS 1.74%
TITAN COMICS 0.99%
VALIANT ENTERTAINMENT LLC 0.80%
ONI PRESS INC. 0.59%
OTHER NON-TOP 10 5.42%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
MAY 2017 VS. APRIL 2017
COMICS 16.49% 17.36%
GRAPHIC NOVELS 17.13% 19.52%
TOTAL COMICS/GN 16.69% 17.53%
TOYS 52.15% 52.94%
MAY 2017 VS. MAY 2016
COMICS 10.58% 16.74%
GRAPHIC NOVELS 3.54% 13.65%
TOTAL COMICS/GN 8.31% 16.49%
TOYS 40.46% 29.34%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS 0.11% 8.89%
GRAPHIC NOVELS -9.23% -8.72%
TOTAL COMICS/GN -2.92% 7.35%
TOYS 1.14% 1.10%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 99 43 0 142
DC ENTERTAINMENT 82 34 0 116
IMAGE COMICS 71 14 1 86
IDW PUBLISHING 59 15 0 74
BOOM ENTERTAINMENT 26 10 0 36
TITAN COMICS 22 7 4 33
DARK HORSE COMICS 20 12 0 32
DYNAMITE ENTERTAINMENT 23 7 0 30
ONI PRESS INC. 6 4 0 10
VIZ MEDIA 0 9 0 9
OTHER NON-TOP 10 119 203 28 350

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SECRET EMPIRE #1 $4.99 MAR170901-M MAR
2 VENOM #150 $5.99 MAR171008-M MAR
3 BATMAN #22 LENTICULAR EDITION $3.99 NOV169207 DC
4 THE FLASH #22 LENTICULAR EDITION $3.99 NOV169210 DC
5 GUARDIANS OF THE GALAXY: MISSION BREAKOUT #1 $4.99 MAR171072-M MAR
6 SECRET EMPIRE #2 $4.99 MAR170910-M MAR
7 BATMAN #23 $2.99 MAR170274-M DC
8 SECRET EMPIRE #3 $3.99 MAR170915-M MAR
9 ALL-NEW GUARDIANS OF THE GALAXY #1 $3.99 MAR170937-M MAR
10 THE WALKING DEAD #167 (MR) $2.99 MAR170791 IMA

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DEADPOOL: BAD BLOOD OGN HC $24.99 DEC161086-M MAR
2 BITCH PLANET VOLUME 2: PRESIDENT BITCH TP (MR) $14.99 MAY160684-M IMA
3 SAGA VOLUME 7 TP (MR) $14.99 JAN170850 IMA
4 WONDER WOMAN VOLUME 2: YEAR ONE TP $16.99 FEB170298 DC
5 MOONSHINE VOLUME 1 TP (MR) $9.99 FEB170696-M IMA
6 THE FLASH VOLUME 2: THE SPEED OF DARKNESS TP $14.99 FEB170294 DC
7 CHAMPIONS VOLUME 1: CHANGE THE WORLD TP $15.99 FEB170982 MAR
8 BATMAN: DETECTIVE COMICS VOLUME 2: VICTIM SYNDICATE $16.99 FEB170293 DC
9 THE UNWORTHY THOR TP $15.99 FEB170983 MAR
10 DOOM PATROL VOLUME 1: BRICK BY BRICK TP (MR) $16.99 FEB170287 DC

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 HE-MAN AND THE MASTERS OF THE UNIVERSE: A CHARACTER GUIDE AND WORLD COMPENDIUM HC $49.99 JAN170145 DAR
2 HARRY POTTER: TALKING SORTING HAT & STICKER BOOK $12.95 FEB172232 HAC
3 THE SHADOW DOUBLE NOVEL VOLUME 117 SC $14.95 FEB172238 SAN
4 NEIL GAIMAN COLORING BOOK $15.99 FEB172228 HAR
5 WONDER WOMAN: ULTIMATE GUIDE TO THE AMAZON WARRIOR HC $24.99 APR172263 DK
6 THE ART AND MAKING OF WONDER WOMAN HC $39.95 MAR172111 RAN
7 SPECTACULAR SISTERHOOD OF SUPERWOMEN HC $24.95 MAR172334 RAN
8 THE ART AND MAKING OF ALIEN: COVENANT HC $39.95 FEB171976 RAN
9 TEENAGE MUTANT NINJA TURTLES: OFFICIAL PIZZA COOKBOOK HC $24.99 MAR172348 POC
10 NIGHT NIGHT GROOT PICTURE BOOK $12.99 FEB172210 HAC

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 POWER RANGERS LEGACY: DRAGONZORD FEB142135 BAN
2 WONDER WOMAN MOVIE: WONDER WOMAN ON HORSEBACK DELUXE STATUE NOV160368 DC
3 FINAL FANTASY VII: VINCENT VALENTINE STATIC ARTS GALLERY AUG168855 SQU
4 DARK SOULS II DXF V1: BEARER OF THE CURSE FIGURE AUG168152 BAN
5 MARVEL UNIVERSE VARIANT PLAY ARTS KAI: DEADPOOL FIGURE OCT168088 SQU
6 MARVEL NOW! SUPER DEADPOOL ARTFX STATUE OCT162924 KOT
7 POP! DC HEROES: DARK KNIGHT RETURNS CARRIE KELLY VINYL FIGURE OCT158905 FUN
8 POWER RANGERS LEGACY: DRAGON DAGGER FEB142136 BAN
9 GOTHAM CITY GARAGE: WONDER WOMAN STATUE DEC160416 DC
10 DCTV: SUPERGIRL ACTION FIGURE NOV160373 DC

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL HEROCLIX: AVENGERS/DEFENDERS WAR BOOSTER BRICK JAN173249 NEC
2 MAGIC THE GATHERING TCG: AMONKHET BOOSTER PACKS DEC168751 WIZ
3 PATHFINDER ROLEPLAYING GAME BEGINNER BOX NEW EDITON SEP138188 PAI
4 DC COMICS HEROCLIX: WONDER WOMAN JAN173247 NEC
5 YU-GI-OH! MAXIMUM CRISIS MAR173362 KON
6 MONOPOLY DRAGON BALL Z EDITION MAR173383 USA
7 MIRACULOUS THROWDOWN CARD GAME JUN161009 ACT
8 MACHI KORO CARD GAME MAY142831 IDW
9 ESCAPE FROM 100 MILLION BC BOARD GAME AUG160552 IDW
10 AMC’S THE WALKING DEAD MONOPOLY APR173290 USA

 

Dollar Market Shares for May 2017
Dollar Market Share – May 2017
Unit Market Shares for May 2017
Unit Market Share – May 2017

 

How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts — which includes the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located inNorth Americaand around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable. Please note that comics marked with an asterisk (*) have had their reported quantities reduced due to retailer returnability, and thus may rank lower on the charts than their actual sales would reflect.

The category tables in this press release are ranked by units sold by Diamond to its accounts for the comic books, graphic novels, and books categories and by the dollars invoiced by Diamond for the toys and games categories.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.

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