Cophenhagen-based Bessermachen DesignStudio designed this beautiful conceptual chocolate project that takes inspiration from Hans Christian Andersen’s Fairytales.
“What do Bessermachen Design Studio and Hans Christian Andersen have in common? The short answer is that we both share a passion for a great story. A great story told in words, pictures and graphics. A great story interpreted in 9 wonderful, fairy-tale bars of chocolate.”
“Bessermachen’s goal was to reinterpret the Hans Christian universe, giving it a totally new slant in design and chocolate. But we wanted more than that, because we wanted to make it up to date and relevant. Not because we wished in any way to interfere with a unique piece of cultural history, but because the fairytales are just as meaningful and relevant today as when they were written. Hans Christian Andersen’s fairytales are all about betrayal, greed, overweening ambition and love. When looked at through contemporary eyes, these themes still captivate and fascinate us.
