If you’re a novice to the beauty world, you may not have heard of the term “contouring”.

This term, which Kim Kardashian brought to prominence over the past few years, means to mould something into a specific shape.

In most cases, this means people who wear makeup countouring their faces to have more prominent cheekbones or making their noses look slimmer.

However, now it seems men have cottoned on to the trend and are using it on … their penis.

One of these men, YouTube celebrity Jeffree Star admitted he contours his shaft “a lot”.

He explained in further detail that he contours his penis when it is erect so that when it goes flaccid is still looks bigger.

While no specific details of how he contours were revealed there are many videos on YouTube that explain exactly how to do it.

Makeup artist Hannah Sorcha revealed to Metro that: “When it comes to contouring, it’s all about creating shape and definition.

“Penises come in all shapes and sizes, and some (I guess) could do with a helping hand."

She continued: “I’d start by using getting a contour palette and using a darker (probably more ashy tone) along the side of the shaft to create a bit of definition and the illusion of more length.

“From here we can go to just below the bellend, if we create a shadow under there it can, once again, create the illusion of a bigger bellend.

“When it comes to highlighting, we would need to work out where the light would naturally fall on the shaft – which would be the line down the middle.

“This opens up the space making it look bigger!”

While penises of every shape and size are fine as they are, if you chose to contour and plan to have sex, definitely tell your partner first.