People today spend almost three hours a day on mobile¹—so it's critical for advertisers to figure out the best ways to quickly capture their attention and meaningfully connect with them. Part of Facebook’s ongoing commitment to the creative industry is to build solutions that make it easier for advertisers to create great ads in the new era of mobile.

In November 2016, we launched Creative Hub—a faster, easier way to produce ads for our mobile platforms. It lets advertisers experiment quickly and share mockups of their creative work. Today, we're introducing two new features to make Creative Hub even more impactful.

We're currently testing new tools to help you optimize your creative work.

Advertisers are still learning exactly what will and won't work for them when trying to capture attention on mobile—so experimentation is a vital part of the creative process. These new tools will let you test your ad creative and get actionable insights based on results from real users.

Our first tool in this set will provide a snapshot of video results, giving advertisers the insights they need to optimize their creative based on real metrics. For advertisers interested in effective storytelling, testing video creative is the best way to make sure it's perfect for mobile feed.

You can now deliver your mocked-up ads in real time, directly from Creative Hub.

Creative teams are responsible for flawlessly delivering final assets to their media partners. This new feature allows them to mock up and deliver complete Facebook and Instagram ads to media agencies using a single tool.

This feature improves teamwork between media and creative groups and reduces the steps needed to deliver final assets (say goodbye to zipped files and emails). The result is a low friction experience with less room for error. Advertisers can deliver their final work—no rebuilding required—and simply click to publish.

We believe that great ideas can come from anywhere and impactful stories can come from anyone. Learn more about our commitment to creativity as we recognize some of the best creative work on Facebook and Instagram with the 2017 Facebook Awards winners.

If you're at Cannes Lions this year, join us on Wednesday, June 21 at the Lumière Theatre at 2pm. That's where Colleen DeCourcy, Global CCO of Wieden & Kennedy, will moderate a conversation between Sheryl Sandberg, COO of Facebook and Jonathan Mildenhall, CMO of Airbnb. They'll be discussing how bold creative work on mobile can help brands connect authentically with the right people at the right time to build communities around their mission and products.

And be sure to experience some face time with the best and brightest pioneers from the creative community at Face to Face, Facebook's beach stage. Hear from leaders in Messenger, Instagram and Oculus. Swap ideas with members of the creative community on how tech is shaping advertising and media. It’s all exclusive content—without the exclusivity.