Branding for Beth Comstock by Leta Sobierajski & Wade Jeffree
“Our goal was to create a branding solution for Beth that would embody her ideas of change, evolution, innovation, and of course, emergence. As most tech companies are represented in some sort of hue of blue, we strived to shy away from that stereotype and focused more on a holistic and organic palette that could be broken down into acknowledgeable elements from her thinking.
We strived to have a hand in every aspect of her new brand. Her site is playful, modern, and far from traditional, beckoning the user to take time to play with the subdued interactions and explore the content featured on each page.”
Leta Sobierajski and Wade Jeffree are an an independent designers and art directors based in New York City. They work across graphic design, art, photography and branding.
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(via buromarks)
