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McDonald's is planning to hire thousands of workers using Snapchat

This summer, Americans can start their McDonald's job applications on Snapchat. 

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On Monday, the fast-food company announced that it planned to hire roughly 250,000 workers this summer. And, to hire these new employees, McDonald's is using more modern recruitment methods — including Snapchat. 

Potential workers can start their application process through "Snaplications," which the company says is a "first-to-market" hiring tool in the US.

McDonald's
AP

With Snaplications, Snapchat users will see a 10-second video ad of McDonald's employees talking about working at McDonald's. They can then swipe up to visit McDonald's career page in Snapchat and apply for a job at their local restaurant. 

McDonald's debuted a similar "Snaplication" program in Australia earlier this year. 

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"We’re always looking for new and innovative ways to find job seekers," Jez Langhorn, the senior director in HR at  McDonald’s USA, said in a statement. "We thought Snaplications was a great way to allow us to meet job seekers where they are — their phones." 

Retail McDonald's Snapchat
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