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MTV is reviving both “MTV Beach House” and “Cribs,” Variety has learned.
“Cribs” will return as a Snapchat show beginning this upcoming weekend, and “MTV Beach House” will kick off this summer on TV and Viacom’s digital properties.
On Snapchat, the new “Cribs” is re-imagined for the social media app, offering viewers a sneak peek into a different room or area of their favorite artists’ and athletes’ homes. The series will be featured on Snapchat’s Discover platform and available to view for 48 hours.
The first episode will launch on Sat., June 3 with DJ Steve Aoki, giving a private tour of his Las Vegas home that included the deepest pool in all of Vegas. Other stars lined up for “Cribs” on Snapchat are pro skateboarder Nyjah Huston and Denver Broncos linebacker Von Miller. The series is produced and developed by Kim Thai and directed by Nate Ford. Garth Bardsley and Nicola Darrach are executive producers, Lisa Lauricella is executive producer in charge of music talent, Christina Perez is music talent producer, and James Cozzarelli and Paul Sansone are MTV executives in charge of production.
“Cribs” originally debuted in 2000 and became a pop culture fix through its 13 seasons. The series would feature celebrities giving tours of their extravagant homes and mansions, attracting the likes of Mariah Carey, Pamela Anderson, Destiny’s Child, Snoop Dogg and Usher. “Cribs” eventually went into syndication, and then headed over to MTV’s sister network CMT for a version of the show with country music stars.
Along with “Cribs,” MTV will also launch “Girl Code” on Snapchat, which is set to premiere on July 27 with returning cast members Carly Aquilino and Matteo Lan.
“Cribs” and “Girlcode” are the latest Snapchat shows, joining other series on the platform such as E!’s “The Rundown,” NBC’s “World of Dance,” ABC’s “Watch Party: The Bachelor,” BBC’s “Planet Earth II” and “The NFL Show.” Last week, Variety‘s cover story detailed the plan to reinvent TV for the mobile era with the booming trend of Snapchat shows.
As for “MTV Beach House,” the 2017 reboot is described as catering to “a new generation of fans” and will be hosted by a trio of MTV talent: Nessa of “Girl Code,” Cody Christian of “Teen Wolf” and Chico Bean of “Wild ‘n Out.” The all-star beach party will be full of nostalgia, set at a ’90s-themed beach house on the Jersey Shore.
The iconic summer programming event was a staple in the ’90s and early 2000’s. “MTV Beach House” originally debuted in 1993 as an hourlong music video block, hosted by comedian Bill Bellamy. The summer event was later hosted by Carson Daly. Back in the day, “Beach House” attracted A-listers such as Reese Witherspoon, Beyoncé and Mark Wahlberg.
“Snapchat, Twitter and Facebook Live didn’t even exist when we last opened the MTV Beach House as the ultimate summer hangout for our audience 14 years ago. We’re thrilled to partner with Mtn Dew Spiked Lemonade to bring back the Beach House in a totally updated way that speaks to a new generation of digitally native fans,” said Matthew Newcomb, vice president of integrated marketing at MTV, in regards to MTV bringing back “Beach House” in partnership with Mountain Dew Spike Lemonade. Chauncey Hamlett, senior director of marketing at Mountain Dew, added, “Bringing back the MTV Beach House is one of those can’t miss moments we love to bring to Dew Nation.”
“MTV Beach House” will play out this summer via on-air interstitials, plus behind-the-scenes content available for the entire month of June across Viacom’s portfolio of social and digital channels for MTV, Comedy Central and Spike. “MTV Beach House” kicks off this summer on June 8. On that same day, along with the on-air and digital programming, MTV will host its first-ever MTV Beach House Festival, featuring headliners MisterWives, KYLE and more. Beginning today, fans can win tickets to that event through a sweepstakes on MTV’s Twitter account.
“Beach House” is not the only nostalgic TV event back at MTV — the cable net also rebooted “Fear Factor,” which is hosted by Ludacris and premiered this week to the biggest numbers MTV has seen for a series debut in the past two years among young adults.
