Extending campaigns outside of News Feed allows our advertisers to reach more people they care about and drive more outcomes that matter for their business. Whether it's in an article or video on Facebook or on a publisher's site or app, ads in Instant Articles and in-stream ads on Facebook and Audience Network let advertisers connect with people across several different experiences.
These placements also introduce an element of content adjacency. Due to their tight integration with content, they require their own unique set of controls that allow brands to make decisions about what type of content their ads appear next to.
We already provide advertisers with several controls, including the ability to opt-out of Instant Articles, Audience Network and in-stream ads on Facebook. They can also exclude delivery of their ads to sensitive categories, like dating and gambling. If advertisers want to use a more granular control, they can upload block lists of publishers & apps.
Now, we're going even further to provide advertisers control. Over the next few months, we will launch additional controls and make existing ones easier to use. Those include:
As part of our commitment to businesses, we will continue to provide more transparency, controls and a premium experience across Audience Network, Instant Articles and in-stream ads on Facebook. We look forward to working with advertisers to build the tools they need to be successful across these placements.